Catalogue and promotions
Products with variants and bundles, coupons and promotions, with a ranking of the most viewed items and alerts when a product starts trending.
A platform for online stores
180º E-commerce.
From checkout to the customer’s door.
Catalogue, checkout with PIX and cards, cart recovery, branded tracking and the metrics that drive revenue. All on one platform, with the infrastructure on us.
The challenge
Selling online takes more
than a nice storefront.
A store can look great and still lose sales in places nobody is watching.
- Forgotten cartsThe customer chooses, reaches payment and leaves. Without a follow-up, that sale simply disappears.
- No news about the orderAfter the purchase, questions about delivery turn into support messages and strain on the brand.
- Scattered numbersConversion, average order value and abandonment live in different tools, with little clarity on what to do.
- A slow store when it mattersA good campaign brings traffic, and that peak is exactly when a poorly hosted store stalls.
Features
Your store’s operation,
from catalogue to after-sales.
Everything the store needs to sell and follow every order, without stitching five different tools together.
Checkout and payments
A seamless one-page checkout with PIX and cards, multiple payment gateways and built-in fraud prevention.
Cart recovery
Automatic sequences by email, WhatsApp and push, with personalised coupons, value-based triggers and payment retries.
Branded tracking
An order tracking page with your identity, email, WhatsApp and SMS updates at every stage, and support tickets opened from the order screen.
Sales metrics
Conversion, average order value, abandonment, LTV, CAC and view-to-cart rate per product, in a single dashboard.
Infrastructure, handled
A dedicated server, layered caching, CDN, web application firewall and horizontal scaling to keep up with campaigns and peak dates.
- Payments
- Stripe · Mercado Pago · Pagar.me · Stone · Cielo · PagSeguro · PicPay
- Shipping
- Correios · Loggi · Jadlog · Total Express · Mandaê · Melhor Envio
- Marketing and analytics
- RD Station · Google Analytics · HubSpot
Beyond the storefront
The sale continues
after the click.
Two stages where many stores lose revenue and relationships, handled automatically, configurably and with everything measured.
Cart recovery
Abandoned carts come back into the conversation.
When someone leaves without finishing, the platform triggers a sequence based on behaviour, cart value and the customer’s history.
- Email, WhatsApp and push
- Dynamic coupons based on cart value
- Payment retries
- Configurable, measured sequences
After-sales
Customers know where their order is.
Tracking integrated with carriers, with updates at every stage and a proactive alert when something is delayed.
- A tracking page with your brand
- Email, WhatsApp and SMS updates
- Support opened right from the tracking page
- Delay alerts before the complaint
Engineering + AI
Where AI can fit
into your store.
The platform already automates cart recovery and order updates. AI comes in wherever your operation needs it.
Explore our AI solutionsAutomation built into the platform
- Catalogue ranked by purchase intentBrowsing events, internal search and time on page combined to rank products by intent, not just by views.
- Behaviour-based recoveryRecovery sequences that take into account cart value and each customer’s history.
Bespoke AI, where it makes sense
- After-sales supportAn agent that checks the order and tracking, replies to the customer in your brand’s voice and logs everything.
- Product descriptionsCopy generated from product specifications, for your team to review before publishing.
- Reading the metricsSummaries that point out what changed in sales and which products need attention.
Options assessed case by case, based on your operation. They are not ready-made platform features.
How it works
From the first conversation
to a store that sells.
180º looks after the server, maintenance and the platform’s evolution. You run the business.
-
Step 1
Conversation
We learn about your catalogue, order volume and the integrations your store needs.
-
Step 2
Setup
We build the store with your identity and connect payment methods and carriers.
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Step 3
Assisted migration
We bring over your catalogue, customers and orders from your current platform.
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Step 4
Live, with ongoing support
Infrastructure, maintenance and the store’s next improvements stay with 180º.
FAQ
What usually comes up
before deciding.
Which payment methods and carriers are integrated?
Payments: Stripe, Mercado Pago, Pagar.me, Stone, Cielo, PagSeguro and PicPay. Shipping: Correios, Loggi, Jadlog, Total Express, Mandaê and Melhor Envio.
Integrations with ERP, OMS or WMS systems can be built to order.
What does it cost?
It depends on the size of your store and the integrations you need. We talk about your operation and put together a proposal.
Can the store handle peak dates?
The store runs on a dedicated server, with caching, CDN and horizontal scaling designed to keep up with campaigns and peak dates.
Do you migrate from my current platform?
Yes. Migration is assisted and covers catalogue, customers and orders. The schedule depends on data volume and integrations.
I already have a website with 180º. Can I add a store?
Yes. We keep your domain and content, and the store becomes a new area of the same website, with the same team looking after everything.
Can I export my data?
Yes. Catalogue, customers and orders can be exported.
Next step
Which trajectory does your
business need to change?
Tell us the challenge. We’ll come back with the right questions and a clear technical path, with no strings attached.