Real estate CRM
A kanban pipeline from first contact to closed sale, with online proposals, full history, reminders for unanswered leads and per-agent permissions.
A platform for real estate agencies
180º Imóveis.
Your whole agency on one platform.
A website with your brand, an agent CRM, map search, visit scheduling and online proposals. 180º looks after the technology. Your team focuses on selling.
The challenge
Good properties
don’t sell themselves.
In a real estate agency, what slows sales down is rarely a lack of effort. It’s scattered information.
- Scattered leadsConversations live in each agent’s personal WhatsApp, with no history and no clear view of where each deal stands.
- Inconsistent photosEvery listing looks different, and the showcase loses strength right where buyers decide whether to visit.
- Buyers want to see where it isPeople searching for a home think in neighbourhoods and distances. A list without a map loses them before they get in touch.
- Guesswork when sourcingWithout knowing which areas and price ranges are in demand, the agency sources listings blindly.
Features
Your whole agency
in one place.
Each module handles a real part of the routine: responding, showing, negotiating and deciding what to list next.
Map search
Properties on an interactive map, with filters by type, price range and neighbourhood, and markers that show the price at a glance.
Chat and visits
Buyers chat through the website, linked to the property and the agent in charge. Visits are scheduled with automatic confirmation.
Photo editor
Automatic cropping and framing, consistent aspect ratios and compression so the site loads fast without losing sharpness.
Comparison
Up to four properties side by side, with price, area, bedrooms, parking and an estimated mortgage simulation, shareable by link.
Metrics
Most searched neighbourhoods, properties drawing the most interest, time to sale and trending price ranges, to guide your next listings.
- Portal integrations
- Viva Real · ZAP · OLX
Two ways to operate
Your own site, the city
marketplace, or both.
Start with your agency’s website and join your city’s marketplace when it makes sense. Same platform, same team.
Your own site
Your agency’s website, your way.
Your domain, colours and brand identity, with the full platform behind it.
- Your own domain and identity
- CRM, chat, comparison and photo editor
- A metrics dashboard for your operation
City marketplace
One marketplace per city.
180º runs a single marketplace per city, led by one anchor agency. When a city is already taken, new applicants join a waiting list.
- An interactive map of the city’s properties
- A catalogue with partner agencies and agents
- Paid highlights and partnerships as revenue
- Everything in your own site, plus the regional dashboard
Engineering + AI
Where AI fits
into the platform.
AI where it genuinely saves work, without taking the agent out of the conversation.
Explore our AI solutionsIn the platform
- AI-written descriptionsWhen a listing is missing copy, the platform suggests a property description for your team to review and publish.
- Photos that match your showcaseThe editor detects the property in the photo and frames it automatically in your store’s format.
Bespoke, where it makes sense
- First responseAn agent that answers questions about a property and suggests visit times, within the rules you set.
- Qualification before the agentPrice range, neighbourhood and payment method organised in the CRM before the first call.
- Deal summariesA summary of the history so the agent can pick up the conversation without rereading everything.
Options assessed case by case, based on your operation. They are not ready-made platform features.
How it works
From the first conversation
to your agency online.
180º looks after the platform, the hosting and the product’s evolution. You focus on selling.
-
Step 1
Conversation
We learn about your operation, your team size and whether your city’s marketplace is available.
-
Step 2
Your brand
We set up your domain, colours, logo and store identity.
-
Step 3
Migration
Our team imports properties, photos, listing details and your lead base from your current system or spreadsheets.
-
Step 4
Live, with ongoing support
Your team starts working through the CRM and chat. Questions and adjustments become tickets opened right in the platform.
FAQ
What usually comes up
before deciding.
How much does it cost?
It depends on the size of your operation and the modules that make sense for you, such as the city marketplace, the number of agents and the number of listings. We talk first and put together a tailored proposal.
How does marketplace exclusivity work?
Each city has one anchor agency running the marketplace. It can bring in partner agencies and agents, earn revenue from paid highlights and follow the regional dashboard.
When a city is already taken, new applicants join a waiting list.
Who handles migration from our current system?
The 180º team. We bring spreadsheets, photos, listing details and your lead base into the platform, and agree the schedule with you based on the size of your data.
Does the platform integrate with property portals?
Yes. 180º Imóveis integrates with Viva Real, ZAP and OLX.
Does it work for independent agents?
Yes. You get a website, CRM, chat and metrics without needing a technical team. Independent agents can also join an existing marketplace as partners.
Can I use my own brand and domain?
Yes. With your own site, it runs on your domain, with your colours and identity. The platform stays behind the scenes.
Next step
Which trajectory does your
business need to change?
Tell us the challenge. We’ll come back with the right questions and a clear technical path, with no strings attached.